We went over more than 30 iterations when designing our own unique Powered Up Connectors compatible with the LEGO system.
They have to work with the official LEGO Powered Up Connectors but they also have to fit nicely into their own connector counter part.
In the beginning we have explored many ideas how to accomplish it and we finally set on the current design.
You can find our Powered Up Connectors in many of our products including the Extension cables, Splitter Cables, Adapters and more.